Substack, now the fourteenth biggest news site in the US, saw the biggest year-on-year boost in visits, up by almost half (42%) to 72.7 million visits in August compared to the same period in 2024. Just five of the top 50 US websites saw year-on-year traffic growth in August 2025, according to the latest data from Similarweb. In August, just five of the top 50 sites had year-on-year growth but in September 18 had an increase in visits compared to a year earlier. Among the biggest month-on-month web traffic declines were also the New York Post (down 15% to 97.7 million visits), followed by Newsweek (67.8 million) and CNN (297.1 million), both down 14%. Just one site among the top ten saw month-on-month growth, with Yahoo Finance (in fourth place) increasing its traffic 10% on September to 145.7 million visits. The New York Times was the only site of the top 11 most visited sites to see month-on-month growth, up 1% to 444.9 million visits.
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- Similarly six sites reported month-on-month growth for August, with this hugely increasing to 35 in September.
- The New York Post (up 12%) saw the biggest monthly gain, followed by The New York Times, USA Today, Washington Post (122 million) and CNN, which each saw a 9% month-on-month boost in visits.
Among the top 50, Newsweek, which has topped the list for growth in several of the past months, was only the third fastest growing site year-on-year despite another strong month. While the New York Times remained the biggest newsbrand in the US by number of visits followed by CNN, a strong monthly performance from Fox News led it to overtake MSN (261.3 million visits) into third place, pushing MSN into fourth. The New York Post saw the biggest decline – dropping 11% of traffic month-on-month – followed by The New York Times, which dropped 10% to 336 million visits. All but two of the top 50 news websites in the US saw visits grow month-on-month amid an eventful July for political news. The four sites that dropped off the top 50 to make room for them were climate site The Cooldown, which had been enjoying a rapid traffic rise in recent months, local publishers Patch.com and KSL.com, and current affairs magazine The Atlantic. In July every site in the top ten saw month-on-month traffic growth, likely driven by blockbuster news events including the first assassination attempt on Donald Trump and Joe Biden’s departure from the presidential race.
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“Our state can’t be complicit in the violations that ICE has been doing in places like Minneapolis,” Silva said. A federal appeals court panel cited similar grounds in July while striking down a New Jersey law that forbade agreements to operate immigrant detention facilities. In a little over a year, the number of detention facilities used by ICE nearly doubled to 212 sites spread across 47 states and territories. More than 70,000 immigrants were being detained by ICE as of late December, up from 40,000 when Trump took office, according to federal data. Meanwhile, legislatures in several Democratic-led states pressed forward with bills aimed at blocking or discouraging ICE facilities.
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Newsweek was followed by Axios (25 million visits, up 88% year-on-year) and Politico (50.7 million, up 51%). Visits to People.com were up 27% year-on-year to reach 145.7 million, according to data from digital intelligence platform Similarweb. The remainder of the top ten either declined year-on-year or in the case of the New York Times (up 1%) and the New York Post (down 1%) registered virtually no change in traffic. Since November Similarweb has excluded the figures for edition.cnn.com in its report to Press Gazette since they are counted under the main domain. AP News (98.8 million, up 21%) and Variety (43.8 million, up 19%) also saw growth of over or close to a fifth.
The second-fastest annual growth was at climate site The Cooldown (25.5 million, up 562%) and the third-fastest was at Newsweek (172%), which was https://iflaeurope.eu/index.php/site/national-association/turkey also the fastest-growing site among the top ten domains. Year-on-year, however, Athlon (athlonsports.com) saw the greatest growth in the top 50, drawing in 697% more visits in July 2024 than in July 2023. The company says the update has improved the accuracy of the data, particularly with regard to smaller websites.
Fox News saw the biggest slump at 14% with visits down to 249.9 million despite a busy news cycle in the US with national elections later this year. Instead fastest-growing was M Live (up 27% month-on-month), followed by CBS News (84 million, up 26%), Axios (up 21%), and technology specialist The Verge (up 17%). Newsweek continued a strong run of growth to retake its spot as the fastest-growing news website in the US in April, according to Press Gazette’s latest ranking. CNN (419.2 million visits, up 3%) and the New York Times (503.4 million, up 3%) also saw growth, albeit more modest, compared to April. Visits to the popular magazine’s website were up 18% month-on-month to 165.3 million, according to data from digital intelligence platform Similarweb.
NBC News, similarly, grew its traffic 112.5% compared with last year, while USA Today managed growth of 65.5%. The biggest fallers compared with December 2023 among the whole top 50 were UK tabloid The Sun (23 million, down 55%), The Los Angeles Times (19.4 million, down 33.2%) and Huffpost (43.6 million, down 21%). Among the nine websites to lose traffic month-on-month, five saw decreases of 2.1% or lower.